Seven Simple Ways To Optimize Your Site For The Search Engines

Would you love to know the secrets of search engine optimisation? Here’s a seven step guide to improving your ranking in the search engines.

First you need to find what people are looking for when they visit your site. Researching what actual words people type in to search engines is vital, these are your ?keywords?.

Do your research on your keywords using Overture and Wordtracker. Overture will tell you how many people are searching on particular words or phrases. Wordtracker gives you an idea how much competition there is for those keywords.

Once you have your list of keywords, then you are ready to optimise your website. I say keywords as, with increasing competition on the internet, you are more likely to have success with keyword phrases or a group of keywords, than with just one keyword.

There are just seven easy steps:-

1. Name your site appropriately – if your site is about cat food, then include the keywords ?cat food? in the title of your site
2. Ensure that your keywords are included in the page title
3. Add a Header tag using H1 tags
4. Use your keyword in the first line & last line of your content
5. Add an Alt Tag to your pictures which includes a description of the picture and includes your keywords
6. Ensure that your keyword is included in the outbound links from your site, an easy way to do this is to link the page back to itself.
7. Sprinkle your keyword a couple more times throughout your text and ensure that you have at least 250 words on the page. If you can’t write this much, then write an introduction and then add a free article from one of the Article Directories, such as Ezine Articles.

If you include most of these on each of your pages, you’ll find that you should move up in the search engine rankings over time.

All of these methods are what is called ?on page? optimisation.

You can also optimise ?off page? by building links to your website, using one of the many link swapping sites available.

You can also create quality links to your site is by leaving comments when you visit other people’s blogs. When leaving a comment, ensure that the ?name? you leave includes your keyword, where possible, and a link back to your site. For example, you could leave a comment from ?Jo @ Cat foods?, linking back to your website address. If you’re not sure where to find relevant blogs, either type in your keyword and the word ?blog? into any of the search engines, or visit Blogger . com and run a search for your keywords.

Another great way of creating links to your site, is by writing and submitting articles to sites such as Ezine ensuring that a link to your own site is entered in the Resource Box.

You may not see immediate results from your efforts, but with patience you will find that you see more visitors coming to your site as your rankings in the search engines improve.

You can find out more about starting and running your internet business, visit Start your own online home business.

This article was submitted by Jennifer Carter, why not build links to your website today.

Starting Your Own Ezine Publication

Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional).

Content. You can compile weeks of content ahead in advance and slowly dispense them to your subscribers. For example, you can compile 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks worth of content in just one day!

Auto responder. Your auto responder is your asset. You need an auto responder to send your mails and eZine issues to your subscribers and store your data base of people subscribed to your newsletter. Some recommended auto responders include and .

Website. You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers and having your newsletter indexed in the top Search Engines.

These are the things you need to get started on publishing your own eZine at its bare minimum. Do not underestimate the little you need, though, because several eZine publishers today succeed well with only an auto responder and contents, with or without a website. And you can, too!

Creating your own content can be a challenge if you publish your own online newsletter or eZine as well. However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies.

Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic.

Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!).

Now if you have money to spare, you can hire a ghostwriter to write your content for you without taking any credit. Recommended professional marketplaces where you can seek ghostwriters include and

Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term “public domain”, “public domain” simply means anything that is NOT protected under US copyright law.

This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring ?works? to written materials such as reports, articles and books.

Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work.

If you fancy the idea of publishing content without any writing on your part, this method is for you.

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Powerful Tips To Get The Most Out Of Traffic Exchanges

The use of traffic exchanges to increase web site traffic has been gaining popularity lately. Many webmasters are finding the ease of use, along with the free traffic too tempting to pass up. With very little effort webmasters can direct hundreds of visitors per day to their site. However, there are little “tricks” that can be done to maximize the traffic while limiting the time and effort spent working. While the following techniques are very simple to implement, there will be some work involved. Please be prepared to invest at least 30 minutes a day to this effort at first, and you will notice the time requirements will substantially decrease as time goes on, with it eventually reduced to zero!

Before we begin, I would like to first explain what a traffic exchange does and how it works. A traffic exchange allows webmasters tons of free traffic by viewing other people’s sites. It works on the basic function of “you-view-my-site-and-I-view-yours”. To gain credits/visitors, the user has to view a particular site for a certain time limit. Although each exchange works on a similar basic concept, the actual workings, time limits, and ratios can vary somewhat between each one.

There are two types of traffic exchanges, manual exchanges and auto exchanges. Manual exchanges require the user to click on a certain link at the end of the set time limit in order to gain credit. This is done to help ensure real people are viewing your site. Auto exchanges do not require a click to proceed to the next site, as it automatically loads upon the timer reaching zero. Auto exchanges can have a greater number of “fake” views because the user does not have to actually view your site, as credits can be aquired without the user present. This does not mean auto exchanges are without any merit however, as real people do use these, and I have personally generated many sales from auto traffic exchanges.

Perhaps the greatest draw of traffic exchanges is the fact that you can gain massive traffic using other people’s work and effort. Just about every exchange has a multi-tier type affiliate program that earns referring users a percentage of their downline’s earned credits. This can be huge once you are able to build a sizeable group of webmasters under you. This step will be the key to successfully getting the most out of your traffic exchanges and working as little as possible for a huge amount of traffic.

***Just a side note. Most traffic exchanges are free, but offer an “upgrade” package usually at a nominal monthly fee. If you refer users that upgrade, not only will you receive many credits from their efforts, most exchanges offer a monthly recurring commission for each referral. This is like icing on the cake; free traffic to your site AND a monthly residual income for the life of your referral!

Let’s get started. The first step is to find a handful of traffic exchanges that appeal to you. A search for “traffic exchange” on any search engine will bring up more than enough options for you to choose from. One traffic exchange that is essential to join is . This exchange provides you with very targeted traffic, has a large user base, and allows you to promote up to 10 URLs at once for free. You will also want to choose at least four or five more and sign up to each one. Once you sign up, you will receive a referral URL. This referral link is what will help you build a large downline, and is critical to your success in getting the most out of your traffic exchanges. Be sure to get your referral URL for each exchange you have signed up for.

Many good traffic exchanges provide you a premade fast loading splash page with your referral link built into it. These splash pages are great, however they promote only one site. Your next step is to create a similar page promoting all of your traffic exchanges at once. Please keep in mind the short time (usually 15 -30 seconds) a surfer has to actually view your site, therefore your page needs to load quickly and demand action. Using a simple, easy to navigate page that promotes all of your traffic exchanges will ensure maximum referrals to your downline.

Once your page is complete, you will want to login to each traffic exchange and start promoting your URL. This is where the work starts, I recommend dedicating at least 30 minutes a day surfing your exchanges and promoting your site. You will want to surf all your exchanges at once to maximize your efforts. An easy way to do this is by using a tabbed browser such as Firefox, however I just open up separate windows for each traffic exchange, and just toggle between them all using (Alt+Tab). Following this method should yield you new members in at least one of your traffic exchanges daily.

Now, not everyone will be able to spend the time it requires to build a huge downline. However, there are some shortcuts to achieving a large downline without as much effort. If time is a concern, you could always pay someone to click the exchanges for you. You could also use only autoexchanges which would not require you to actually be there. However, what I would recommend doing is, purchasing a downline. Guaranteed signups are fairly priced and can produce good results. You can search on any major search engine for guaranteed signups and get many great choices. I do recommend USA only signups as International signups do not convert as well. USA only signups may cost a little more, however it is well worth it.

Now this is where the fun begins. With the steady supply of new members joining yout programs, you should start to see an increase in your sites’ traffic. Perhaps even a few have upgraded and now you are earning a monthly commission on their efforts. Congratulations! Now we can take it to the next step. Many traffic exchanges allow you to email your downline. Send each one of your members a copy of this article, just be sure to leave all the links intact and to include the resource box at the bottom of the page. Once they see how easy it is to create a large downline, earning them alot of free traffic and even some cash, they will start to promote their referral links thereby giving you even more free traffic and commissions. Many traffic exchanges have affiliate traffic and commissions earned as many as five or more levels deep! Your traffic and earning potential is unlimited.

As you can now see, traffic exchanges provide a valuable service to webmasters across the globe. With every site needing quality web traffic, using free traffic exchanges correctly can provide thousands of quality hits per month. As there is not an easier or more cost effective means of advertising, the traffic exchange industry will continue to grow in popularity and importance for every web site owner in the years to come.

About Concrete Core Drilling

The mechanical process of drilling perfect round shaped holes in any concrete structures, floors and concrete walls is known as concrete core drilling. For concrete cutting services most popularly diamond core cutting tool is used. With help of the drilling tools, professionals can make round holes on horizontal and vertical surfaces of concrete. If necessary, concrete ceilings can also be drilled. After drilling is complete, a slug of concrete is removed from the hole. Core drilling and concrete cutting involves a series of processes and it is followed by concrete removal services.

Generally the core holes in concrete are made for utility penetrations. To assist works of plumbing, heating, electric wiring etc the concrete cutting services are required. For underground constructional works like vault taps and manhole taps this service is also used. For making way for water pipes, sewer lines, steam pipes, computer lines, phone lines etc through concrete structures, core drilling is required.

For removing a large part of concrete, a series of core holes are drilled in a row overlapping one another. This type of core drilling is also known as line coring or line drilling. This method of core drilling is generally used where other concrete cutting methods are difficult to apply. Line coring is used to remove rectangle or square shaped concrete pieces.

The concrete drilling tool is made of a steel tube and on its drilling end diamond segments are attached. Often the core drilling machine is attached to the floor or surface with help of vacuum pressure or with an anchor and bolt. For concrete cutting handheld core drills are also used by professionals.

For concrete cutting services you can get in touch with professionals. You can also do it yourself with help of proper core drilling equipments. You can rent the required cutting tool for the concrete drilling job. But with help of professional concrete cutters, you will get a fast and effective service whereas you can take up a lot of time doing it yourself.

Successful Tips To Grow Your List

If you want to have all the clients and customers you can handle, then embrace the business model of building an email list of people who are interested in what it is that you offer. But it’s not enough to just add people to our list. You have to build a relationship with them so they get to know, like and trust you enough to make them want to invest some of their hard-earned money with you.

I’d like to share with you one of the many effective strategies I teach in 21 Easy & Essential Steps to Online Success System. This is a technique I personally implement on a regular basis, and because I do so, my list numbers increase on a regular basis as well.

Like the entire list building strategies I teach, this one is neither costly nor difficult to implement – in other words, it’s free and easy! Simply find forums that are comprised of your target market. Hang around for a bit, see what’s being talked about, and when a question comes up that allows you to share your expertise, pop in and give the group your wisdom. Most lists will permit you to attach a short email signature to your posts, and this is where you point people to where they can sign up for your list via your Pink Spoon (your freebie offering that entices people into your marketing and product funnel).

And, if it’s appropriate, you can also refer to a more comprehensive answer that you have packaged as a product by saying something like, “by the way I’ve got a free report on this which answers your question more in-depth. If you’d like a copy, send me an email off list.”

If the person who posted the question found your answer of value, they will likely ask for a copy of your free report ? and that’s how they join your list. And not only will that person likely follow-up with you, but many others who are reading the posts will too. I’ve attracted more than 70 people to my list from just one posting like this. If you make this strategy a consistent part of your overall marketing plan, it will help you increase your list numbers, position you as an expert, and spread the word about who you are and what it is that you offer.

Consistently providing valuable solutions to your niche will help you grow your own list full of those people who are ideal clients and customers for your particular offerings. Then if you make solution-oriented and compelling offers to your list periodically, your income will grow too!

Article Marketing – At Last, A Free Step By Step, ?how To? Guide (part 15)

So far in this mini-course you have learned where what Article Marketing is, what it does, and what it can do. You have learned about products, websites, squeeze pages, autoresponders, and lists. We have talked about article directories, types of article submission, and how to write effective articles. We discussed credibility and what to expect as an article marketer. Now we will put it all together and get your business of the ground.

** Part 13 ? Putting it All Together **

Ok here we go. Let?s go through the steps to getting your Article Marketing career started.

1.) Products

Find a number of products. One to use as a give away to attract subscribers to your list and at least one more to upsell to those who opt in.

These can be products you have created yourself, purchased, or are from an affiliate marketing group.

2.) Website

Get yourself a domain name and purchase professional web hosting. I know that it might seem expensive at first but you will thank yourself later

3.) Squeeze Page

Create the framework of a squeeze page for your website. Keep fancy technologies like Flash, Shockwave, animated graphics, etc off of your business site. Do not use banners or text links on your business site.

Give visitors only 2 choices opt in or leave.

4.) Get an Autoresponder

Script or service, it is your choice, but you need an autoresponder. Generate the sign up form with your autoresponder then cut and paste the code into your squeeze page in the desired location.

5.) Your List

Follow up. Immediately begin email marketing to your list using the schedule listed in this mini-course as soon as you get your first subscriber.

Move any subscriber that purchases a product to your customer list.

6.) Article Distribution

Make a list of any ezines that publish content in you field. Send email to the publisher asking if they accept article submissions. Include an example of your work. If they will accept your articles create a mailing list with all of the publishers who want your articles on it. Send a message to your list with any new material you write.

Sign up with as many article directories as you like. Be sure to read the Editorial Guidelines for each directory you sign up with and abide by them.

7.) Articles

Begin writing articles in the niche you have selected, and post them to the article directories

Use the information in this mini-course dealing with outline, headlines, and author resource box to write high quality, information filled articles that your readers will enjoy.

8.) Write, Write, Write

Be consistent. Write each and every day. More articles in distribution means more backlinks to your website and more subscribers to your list.

Honestly that is all there is to it. It will seem like there is so much more but broken down in a nutshell that?s it.

You can do this, don?t let anyone tell you that you cannot. If there are internet professionals who are making six figures simply by article marketing, it is proven that it can be done. You can do it too.

Be consistent. Be diligent, Be dedicated. Most of all be successful.

It is my sincere hope that this short mini-course will help you begin your Article Marketing career and help you prosper. If you have any questions feel free to visit me at the link in the author?s resource box.

New Techniques Vs. Old Techniques To Grow You Home Based Business

Whether you have just signed up in a Network Marketing company or your tenth attempt at growing a home based business, you might be shocked to know that there are two completely different schools of thought, regardless of what you’re marketing.

Up until the mid 90’s, the majority of networkers used techniques like hosting home parties, putting flyers on cars in parking lots, hanging signs on bulletin boards, renting small rooms at hotels for meetings, and talking to your warm market (people you know). At the same time the market was becoming over-saturated with everyone and their brother trying to make a dollar on the latest health product that came along.

There’s really no need to leave your home to build a large organization today. The world is at your fingertips instead of out in the shopping malls. This is extremely powerful. Don’t we sign up into a “home based business” for a reason? Most people would rather not leave their home if they had a choice. The main problem with the internet, however, is that most people do not know how to properly use it for marketing their products.

Most people get persuaded into thinking that they need a fancy website and expensive leads in order to play the numbers game on the world wide web. That couldn’t be farther from the truth. First of all, numbers games do nothing but waste your time and money because it’s like looking for a needle in a haystack. Secondly, all leads stink. So why spend a lot of money for them?

Experience is a key factor when it comes to building a successful network marketing organization today. You can try to shortcut your way to success, but cheaters never prosper. There are no substitutions for walking the walk. Success comes with knowledge of what to do, how to do it and understanding why you’re doing what it is that you’re doing.

The best place to start is with the basics. If you don’t have a basic skill level of being able to know your target audience and communicate with them properly over the telephone, getting them to your website will be impossible. You’ll spend most of your time weeding through people who aren’t really serious because they answered an ad they weren’t really looking for.

Imagine your website as being a convenience store way out in the middle of the desert. If you are in need of water, how are you going to find it? And when you do stumble across it, is it really going to matter what it looks like? If you have a want, need or desire for water, you’re going to buy it whether the store is fabulously decorated or not. What your message says and the type of person you get in front of it makes the difference between success and failure in network marketing. There is no better way to do this than with the internet. You can reach anyone.

Ultimately though, you are going to have to speak to your prospect. Being a master of the telephone is even more important than mastering the internet. Create a prospecting script with a solid interest question that leads with your product.

Let’s say you were marketing a weight loss product. Create the interest by asking if you can honestly show them how to safely lose 9 lbs in the next 20 calendar days without drastically changing their diet or running 3 miles a day. Would that be worth 27 minutes to find out how to make that happen? Now honestly, if you’re dialing weight loss seekers, do you think someone in their right mind is going to say no to that question? Probably not. That interest question can be modified to solve the pain and needs of any prospect in any industry.

Success ultimately comes from doing the basic, over and over again – and being persistent. Once your skill set is built, you can then move on to more advanced techniques and even some hands off business building approaches. The foundation must be firm first. Gain experience by trying over and over and over again to build a firm foundation. There is no free lunch. You must learn the basics before worrying about websites and auto-responders.

The best way to keep current is seeking proper marketing education. If this means breaking out from the clutches of your parent company, then do so. It doesn’t mean you don’t believe in your products. It means you are willing to be a leader instead of follower and you recognize that in order for things to change, you’ve got to change first.

High 5 Advantages of Opening a Firm in Europe

Questioning why you should take into account European Incorporation for a brand new or existing enterprise? Let’s take a look at the High 5 benefits of opening an organization in Europe.

Private asset protection

By submitting your corporation as a European LLC (Restricted Liability Corporation), your private liability is severely limited. Figuring out the best way to file correctly, and during which nation to file to best intensify your organization’s profile and objectives, ought to solely be handled by a revered, seasoned European Firm Formation specialist with years of experience forming businesses for non-resident enterprise owners.

Abroad title credibility

One of the desirable benefits of opening an organization in Europe is enterprise title cache. As an example, Luxembourg Asset Capitalization Incorporated (simply made it up) sounds an entire lot more reputable and respectable than Topeka Asset Capitalization Incorporated, no offense to the fine of us in Topeka, Kansas. The instant admirability factor of a European enterprise title lends even the rookie enterprise proprietor rapid respectability.

Tax flexibility

Many abroad nations offer remarkably tax-pleasant benefits to enterprise owners in return for them incorporating of their country. One of the-desired benefits of opening an organization in Europe is this tax flexibility. Some nations offer zero tax on income generated by non-resident businesses, and a few offer much more engaging tax perks to abroad owners. Check with an experienced European Firm Formation specialist for particulars and nation-to-nation specifics.

Deductible bills

Submitting as an LLC, Partnership, Sole Proprietorship or other enterprise entity in Europe provides distinct deductible bills not all the time discovered when submitting within the nation of your residence. By maxing out your attainable deductions, you immediately and positively influence your backside line without any improve in income, one thing any enterprise proprietor would love.

Name protection and perpetual existence

Once you file underneath a selected title, that title is protected as a novel European enterprise name. No other businesses can use that precise name. That is vital if you wish to protect a selected title, and all businesses exist infinitely. Once your corporation title is filed correctly and permitted, that incorporation is yours perpetually, except you determine to sell it.

All in all, just about every nation and jurisdiction in Europe is ruled by different laws and enterprise etiquette, despite what chances are you’ll think. It’s important to be sure to do your homework and search knowledgeable recommendation from somebody who specialises in European firm formation. These people are not solely experienced however they have a wealth of native information and contacts in your chosen area.

How To Detect Fraud When Joining The Best Online Paid Surveys Sites ? Are You Aware Of That?

One of the fearful things that you will encounter in registering for the best online paid surveys is the paranoia of being scammed. You need to overcome such fear in order to continue with your endeavor for getting money for the surveys you will be answering. Deceiving companies is easy to spot. Just check their advertisements and the people who give testimonials over their paying terms. In other words, do a detailed research on their company background and stay away from them.

In searching for the best online paid surveys, you need to make your senses work-eyes, ears and your sense of logic. By signing up for the best online paid surveys will help you generate money in such as easy way. However, there will always those sites that will try to get something from you. How will you detect them?

First that you need to look is the membership fee that they are asking from you. This will be their initial condition before accessing the listing of the companies who offer paid surveys. But after you have given your money to them, you will realized that most of the links that are listed in their site is fake and broken, some of them don’t even offer surveys at all!

The second thing to consider is the time you spent answering their numerous surveys but will get little or nothing in return.

Thus, it is important that you will have a great focus on the sites that you will be joining so that your efforts will be rewarded according to their merit. There are sites that certainly offer big and worthwhile rewards. To begin with, good sites will give you an access on their listings that can help you connect with the high paying companies. Never get discouraged if you will be asked for a membership fee because they will give you the worth of your money back. Aside from the money that you could get from answering their surveys, you could use the extra time you have in a more sensible way by earning.

Now that you know some of the things that you need to remember in signing up for the paid survey sites, you can now give your full attention in finding a good site that will make you earn money. Don’t think of the negative thoughts; just make sure that you are registering for the site that will give you a high paying rate by answering in some of the best online paid surveys.

Management Consultation To Further Business Growth

No company is constantly at the peak and the possibility of failing is always in the offing regardless of how stable it seems at present. Most companies that were well-established years ago even suffer the greatest fall. In 2002, global giants included in the FORTUNE 500 declared bankruptcy such as Enron, WorldCom, Global Crossing, Kmart, Polaroid, Arthur Andersen, Xerox, and Qwest. So far, several companies have plummeted simultaneously such as Cisco, Chrysler, Hewlett-Packard, ATT&T and Arthur Andersen.

Why do companies collapse? Most CEOs blame this catastrophe to inevitable factors such as bad economy, market turbulence and weak stock market. However, most corporate failures are caused by one main reason: managerial error. Dunn and Bradstreet said 96 percent of businesses in America fail because of ?managerial incompetence,? which means that the people running the business don?t know what they are doing. According to Tolstoy, companies fall in their own way and failure is part of the natural cycle of business. It?s true that all business industries are vulnerable to the falling sales, shrinking margins and cash flow problems; however, strategic business management is a tested measure to cut down the variables of failure and to help business achieve success.

The changing scopes of business have increased the demands for management consultation. Management consultation is the process of implementing systematic methods to increase the company?s productivity and efficiency. Be it a big, medium or small company, all look forward to the services of management specialists in order to get better profit from optimum utilization of resources.

There are currently three main types of consultation firms. First is for the large, diversified organizations, such as global services that offer upscale services including information technology. The second type is a large management with strategic consulting specialists that offer purely management consultation but not specialized in any specific industry. Finally, there are small firms that focus on specific industries or areas. Management consultants offer specialized services such as CFO services, IFRS services, internal audit service, information security audit services and information technology audit services.

These services are aimed at developing effective strategies to fulfill the company?s goal in the best manner.

On the other hand, management consultants play a great role in elevating the performance of any organization. They work on every detail and study the framework of the company. Examining the deficiencies that hinder the growth or success of a company is their way of providing effective solutions. They connive closely with the management and integrate solutions suitable to the company?s business goals.