If you want to have all the clients and customers you can handle, then embrace the business model of building an email list of people who are interested in what it is that you offer. But it’s not enough to just add people to our list. You have to build a relationship with them so they get to know, like and trust you enough to make them want to invest some of their hard-earned money with you.
I’d like to share with you one of the many effective strategies I teach in 21 Easy & Essential Steps to Online Success System. This is a technique I personally implement on a regular basis, and because I do so, my list numbers increase on a regular basis as well.
Like the entire list building strategies I teach, this one is neither costly nor difficult to implement – in other words, it’s free and easy! Simply find forums that are comprised of your target market. Hang around for a bit, see what’s being talked about, and when a question comes up that allows you to share your expertise, pop in and give the group your wisdom. Most lists will permit you to attach a short email signature to your posts, and this is where you point people to where they can sign up for your list via your Pink Spoon (your freebie offering that entices people into your marketing and product funnel).
And, if it’s appropriate, you can also refer to a more comprehensive answer that you have packaged as a product by saying something like, “by the way I’ve got a free report on this which answers your question more in-depth. If you’d like a copy, send me an email off list.”
If the person who posted the question found your answer of value, they will likely ask for a copy of your free report ? and that’s how they join your list. And not only will that person likely follow-up with you, but many others who are reading the posts will too. I’ve attracted more than 70 people to my list from just one posting like this. If you make this strategy a consistent part of your overall marketing plan, it will help you increase your list numbers, position you as an expert, and spread the word about who you are and what it is that you offer.
Consistently providing valuable solutions to your niche will help you grow your own list full of those people who are ideal clients and customers for your particular offerings. Then if you make solution-oriented and compelling offers to your list periodically, your income will grow too!